Please use this identifier to cite or link to this item:
http://thuvien.due.udn.vn:8080/dspace/handle/TVDHKT/21155| Title: | Leading with Vision: The Design of New Ventures |
| Authors: | Hargadon, Andrew |
| Keywords: | New Ventures;Leading with Vision |
| Issue Date: | 2005 |
| Citation: | p. 33–39 |
| Series/Report no.: | Design Management Review;Volume 16, Issue 1 |
| Abstract: | Design is now readily acknowledged as essential to the enterprise. Andrew Hargadon argues, however, that designers must go beyond the making of individual products and brands to cut across the traditional boundaries within firms to create innovative business ventures. Advocating a new profile of design leadership, Hargadon explains how design principles and practices are uniquely suited to this exciting, multidimensional task. |
| Appears in Collections: | Tài chính - Ngân hàng (LV) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| hargadon-dmr-leadingwithvision.pdf | 155.49 kB | Adobe PDF | Sign in to read |
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